Biggest Challenges Faced By A Founder At Femme Financial Coaching
Haley's biggest challenge as Founder of Femme Financial Coaching has evolved from initial branding and automation to current scaling and growth, requiring "all of this things to be moving passively" for long-term success. This is being addressed by Haley's strategic hiring of growth marketers to handle data analysis and advertising, showcasing a proactive approach to overcoming evolving entrepreneurial hurdles.
Entrepreneurship, Marketing, Business Growth, Data Analysis, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Haley Kowalewski
Founder
Femme Financial Coaching
University of California, Santa Barbara
N/A
International Relations & Affairs
Coaching, Speaking & Writing, Finance (Banking, Fintech, Investing)
Finance
LGBTQ
Video Highlights
1. Identifying your niche and getting your name out there is a challenge when starting a business.
2. Automating the backend of your business and improving customer/user experience are important as you grow.
3. Scaling and growth require finding ways to generate income passively and potentially hiring others to manage tasks like marketing and data analysis
Transcript
Q6: Biggest challenge - role
Currently, my biggest challenge changes depending on the part of the business. When starting something new, the first major challenge is identifying your niche and getting your name out there.
Once you start getting sales, the next challenge is automating the backend of your business. You also need to ensure the customer and user experience is working and aligned.
You reach a point where you realize you're limited by what you can do personally. The biggest challenge right now is scaling and growth, as I'm capped on how much one-on-one work I can handle.
I need systems that operate passively so I can generate income without being constantly present. This is the stage of scaling I'm currently in. I'm making good money, but I need to think long-term about building the business.
To address this, I'm interviewing growth marketers. I need people who can manage backend tasks, test ads, and analyze data and returns. While I could do this myself, it would take significantly longer to analyze the data and make adjustments. Hiring someone experienced in this area for other businesses is more efficient.
This is my current challenge, but a year ago it would have been different, perhaps content, marketing, or time management. It evolves a lot, and I know that once this is settled, a new challenge will arise. As they say, "new level, new devil."
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