What a Digital Media Strategy and Analytics MBA Intern at a Fortune 500 Entertainment Company Wishes They Had Known Before Entering the Entertainment Industry
Guanyu wishes one had known where to look to understand industry and market trends before entering the digital media strategy and analytics field. Resources like "The Town" podcast, Statista, and Pew Research Center would've been helpful to "understand...how the market is going."
Industry Trends, Market Analysis, Digital Media, Career Resources, Informational Interview
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Guanyu Liu
Digital Media Strategy & Analytics, MBA Intern
Fortune 500 Entertainment Company
University of California, Irvine
University of California, Los Angeles; MBA
Engineering - Biomedical
Arts, Entertainment & Media
Business Strategy
Honors Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School
Video Highlights
1. Importance of understanding industry and market trends for navigating ambiguity in the Digital Media Strategy & Analytics field.
2. Recommendation of 'The Town' podcast as a valuable resource for gaining insights into market trends and industry opinions.
3. Suggestion to utilize websites like Statista and Pew for high-level market research and understanding market direction.
Transcript
What have you learned about this role that you wish someone would have told you before you entered the industry?
It would have been really helpful to know where to look to understand the industry and market trends. Because it's so ambiguous, it can be hard to tell where to go.
For someone who is new or looking to enter this industry, I would recommend a podcast called "The Town." It has 30-minute episodes, and they release two to three episodes a week.
That podcast provides really good insights. Obviously, it's all opinion, but I think it gives an indication of where the market is going.
Also, a high-level search on websites like Statista or Pew is useful. I think those are good tools to help understand how the market is performing. Being able to leverage those tools would have been helpful when going into this.
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