What Type Of Person Thrives In The Entertainment Industry, According To A Digital Media Strategy And Analytics MBA Intern At A Top Entertainment Company
To thrive in the digital media strategy and analytics industry, according to Guanyu, one must "love ambiguity" and possess the ability to straddle both the strategic and data analysis aspects; a "strategic mindset" coupled with a granular understanding of how specific factors impact high-level business goals is invaluable in today's market.
Data Analysis, Strategic Thinking, Adaptability, Problem-Solving, Business Acumen
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Traits
Guanyu Liu
Digital Media Strategy & Analytics, MBA Intern
Fortune 500 Entertainment Company
University of California, Irvine
University of California, Los Angeles; MBA
Engineering - Biomedical
Arts, Entertainment & Media
Business Strategy
Honors Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School
Video Highlights
1. Love ambiguity: Thriving in this industry requires a comfort level with ambiguity.
2. Balance data analysis and strategy: Being able to straddle the data analysis and strategy aspects is a valuable skill.
3. Strategic mindset with granular understanding: Possessing a high-level understanding of the business coupled with a detailed understanding of how specific factors impact high-level outcomes is crucial.
Transcript
How would you describe people who typically thrive in this industry?
People who thrive in this industry are those who love ambiguity. It also depends on whether you're interested in the data analysis or the strategy side of things.
For data analysis, people want the nitty-gritty. They want to know what data you need and then have it retrieved for them. Being able to straddle both is a really great skill.
This is especially true with the current market and changing expectations for data. Having a strategic mindset and a high-level understanding of the business is important.
Understanding how certain factors can impact those high-level factors is also crucial. I think that's one of the most important skills to have to thrive in this industry.
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