Most Important Skills For a Digital Media Strategy and Analytics MBA Intern at a Fortune 500 Entertainment Company
Guanyu emphasizes the importance of interpersonal skills, stating that "being open-minded" and "coming from a place of understanding the other person" is crucial when collaborating with diverse partners, along with a foundation in analytics including statistics, SQL, Excel modeling, or Tableau skills, which can be acquired through resources like Coursera.
Communication, Data Analysis, Interpersonal Skills, Business Acumen, Technical Skills
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Guanyu Liu
Digital Media Strategy & Analytics, MBA Intern
Fortune 500 Entertainment Company
University of California, Irvine
University of California, Los Angeles; MBA
Engineering - Biomedical
Arts, Entertainment & Media
Business Strategy
Honors Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School
Video Highlights
1. Importance of understanding different perspectives and stakeholder management: Emphasizes the value of being open-minded and understanding where different partners are coming from, especially when dealing with strong personalities, to effectively gather stakeholder input.
2. Value of foundational analytics skills: Highlights the need for a basic understanding of statistics and proficiency in tools like SQL, Excel modeling, or Tableau, as these are increasingly required for business analyst roles in the field.
3. Recommends upskilling through online platforms: Suggests leveraging platforms like Coursera to acquire or enhance technical skills, which can significantly improve one's chances of securing a job in digital media strategy and analytics.
Transcript
What skills are most important for a job like yours?
I would say being open-minded and also coming from a place of understanding the other person. It can be tough interfacing with a lot of different partners because some of them can have really strong personalities.
Always coming from a place of understanding where they're coming from can really help you get their stakeholder input. A lot of times we have one thing we're trying to accomplish, but really trying to see where the other person is coming from has made a world of difference.
From a technical standpoint, I would say having at least the basis in analytics. Understanding certain statistics will help, especially in this environment. There have been a lot more business analyst roles opening up that all require some level of SQL, Excel modeling, or Tableau skills. Upskilling yourself on Coursera or something similar could be a really great opportunity to pursue a job in this field.
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