Main Responsibilities of a Digital Media Strategy and Analytics MBA Intern at an Entertainment Company
In the role of a digital media strategy and analytics intern, Guanyu transforms data into strategic recommendations for e-commerce and news businesses by creating visualizations that "tell a story" and developing actionable next steps; this analytical background provides valuable insights to the team, especially given "the prevalence of data".
Data Analysis, E-commerce, Digital Media Strategy, Business Analytics, Strategic Recommendations
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Traits
Guanyu Liu
Digital Media Strategy & Analytics, MBA Intern
Fortune 500 Entertainment Company
University of California, Irvine
University of California, Los Angeles; MBA
Engineering - Biomedical
Arts, Entertainment & Media
Business Strategy
Honors Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School
Video Highlights
1. Transforms data to inform strategic recommendations for e-commerce and news businesses.
2. Creates data visualizations to tell a story and drive actionable next steps.
3. Provides analytical insights that the team previously lacked, leveraging the prevalence of data.
Transcript
What are your main responsibilities within your current role?
In my current role as a digital media strategy and analytics intern, I transform data and inform strategic recommendations for our e-commerce and news businesses. I look at how we can break up the data and come up with creative visualizations that tell a story. Then, I turn that into slides with actionable next steps.
I've been able to drive a lot of really cool insights for our team that we didn't have before. Especially with the prevalence of data, it's been really helpful to have that kind of analytical background and understanding.
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