Biggest Challenges Faced By A Digital Media Strategy MBA Intern At A Fortune 500 Entertainment Company
The biggest challenge for Guanyu in the Digital Media Strategy & Analytics role is "figuring out which questions to ask" due to the inherent ambiguity of the role. To combat this, Guanyu leverages structured frameworks like the "five whys" from Lean Six Sigma and consulting frameworks to add structure to the ambiguity and better define the problem-solving direction.
Problem-Solving, Ambiguity, Frameworks, Root Cause Analysis, Strategic Thinking
Advizer Information
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Guanyu Liu
Digital Media Strategy & Analytics, MBA Intern
Fortune 500 Entertainment Company
University of California, Irvine
University of California, Los Angeles; MBA
Engineering - Biomedical
Arts, Entertainment & Media
Business Strategy
Honors Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School
Video Highlights
1. The biggest challenge is figuring out which questions to ask due to the ambiguity of the role.
2. Using frameworks like Lean Six Sigma's 'five whys' helps to get to the root cause of problems.
3. Consulting frameworks that consider market conditions, regulations, and the company can provide helpful structure.
Transcript
What is your biggest challenge in your role?
The biggest challenge in my role is figuring out which questions to ask. A lot of the time, because it is so ambiguous, we don't really know which direction to go in.
I think having a standardized framework for addressing problems has really helped. For my engineering background, there's the Lean Six Sigma methodology, which includes a technique called "five whys" where you ask "why" five times to get to the root cause.
There are also consulting frameworks you can take advantage of. This includes looking at market conditions, regulatory issues, and the company itself. You can take certain elements from those frameworks that are really helpful.
Adding some level of structure to that ambiguity is, I think, the best approach. But the challenge remains that it's hard to tell where to go.
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