Main Responsibilities of a Global Brand Marketing Manager at Snap Inc.
As a Global Brand Marketing Manager at Snap Inc., Gideon leads marketing efforts for Snapchat's community well-being initiatives, focusing on trust and safety, particularly teen safety. This involves collaborating with policy and communications teams, developing marketing strategies—"finding the one or two ways to do it right"—for sensitive topics, and overseeing all creative aspects, from design to broader brand strategy.
Brand Marketing, Social Impact, Community Well-being, Public Relations, Strategic Communication
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Gideon Spitzer-Williams
Global Brand Marketing Manager
Snap Inc.
University of New Hampshire 11'
N/A
Engineering - Environmental
Technology
Communication and Marketing
Worked 20+ Hours in School
Video Highlights
1. Develops marketing strategies for global campaigns focusing on community well-being and user safety.
2. Collaborates with policy and communications teams on initiatives to protect users, particularly teens, from online harms.
3. Creates marketing materials and campaigns, determining effective messaging strategies for sensitive topics such as online safety and teen well-being
Transcript
What are your main responsibilities in your current role?
Currently, I am a Global Brand Marketing Lead at Snapchat, focusing on trust and safety and social impact. Really, the way we look at that is community well-being, thinking about our users on Snapchat globally.
My main responsibility is acting as the marketing prong for anything we do in that space. I work really closely with our policy teams and our communications teams on different initiatives.
For example, this year and really every year, I'm working on a few projects around teen safety. This includes ensuring teens know about all the tools and ways they can protect themselves from harms that may happen on the internet, and also on Snapchat.
So, I am the marketing prong for that. This means I handle everything from design to creative, as well as broader brand strategy. It's about figuring out the right approach to talk to teens about these frankly fairly scary topics.
There are many ways you can approach this wrong, and my goal is to find the one or two ways to do it right, ideally.