Favorite Parts of Working in Marketing as a Global Brand Marketing Manager
Gideon, a Global Brand Marketing Manager at Snap Inc., finds the creative aspect of marketing most rewarding, a significant shift from their engineering background. The ability to make "something that potentially is mundane...look amazing and appeal to other people" is what makes the marketing industry so impactful to them, highlighting the power of messaging in shaping brand perception.
Marketing, Branding, Messaging, Creativity, Communication
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Gideon Spitzer-Williams
Global Brand Marketing Manager
Snap Inc.
University of New Hampshire 11'
N/A
Engineering - Environmental
Technology
Communication and Marketing
Worked 20+ Hours in School
Video Highlights
1. Gideon's career path highlights a unique transition from engineering to marketing, showcasing the diverse skill sets applicable to marketing roles.
2. His emphasis on the creative and impactful nature of marketing, specifically in crafting appealing brand messaging, is key for aspiring marketing professionals.
3. Gideon's perspective emphasizes the power and reach of marketing across all industries, making it a impactful career choice.
Transcript
What do you enjoy the most about your industry?
Oh, that's a good one. I think what I love about marketing is that it's so creative. I came from an engineering background, and the reason I switched to marketing was because, while engineers can be creative, marketing as a whole is incredibly so.
I am not a fully creative person, though I have my moments. The ability to take something potentially mundane and make it look amazing, to appeal to other people, is really impactful. It's the core of any messaging you see from any brand.
That messaging runs through marketing in some way, or it should. I think that's just a really powerful place to be in any industry.