Biggest Challenges Faced by a Global Brand Marketing Manager at Snap Inc.
Gideon, a Global Brand Marketing Manager at Snap Inc., cites navigating cross-functional collaboration as the biggest challenge. This involves working with numerous teams—"everyone from Communications teams to policy, products, legal"—requiring constant effort to "help a project…still move along" amidst competing priorities.
Cross-functional Teamwork, Project Management, Communication, Stakeholder Management, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Gideon Spitzer-Williams
Global Brand Marketing Manager
Snap Inc.
University of New Hampshire 11'
N/A
Engineering - Environmental
Technology
Communication and Marketing
Worked 20+ Hours in School
Video Highlights
1. Working cross-functionally with various teams (Communications, Policy, Products, Legal, Marketing) requires strong collaboration and communication skills.
2. Managing multiple stakeholders and competing priorities is a constant challenge requiring effective prioritization and project management.
3. Adaptability and finding innovative ways to navigate cross-functional complexities are crucial for success in this role.
Transcript
What is the biggest challenge in your current role?
The thing I constantly have to work on, I would actually say two things, is working cross-functionally. My specific role works with everyone from communications teams to policy, products, and legal.
I'm on marketing. So there are always a lot of stakeholders and a lot of cooks in the kitchen. Trying to steer that and help a project still move along is often really difficult.
It's something I think I'm good at, but I'm always trying to find different ways to do that.