What Type Of Person Thrives In The Media And Entertainment Industry According To A Business Intelligence And Analytics Manager At Warner Bros Discovery
Gideon, a Manager of Business Intelligence & Analytics at Warner Bros. Discovery, identifies a "naturally curious" mindset and strong analytical skills—"math, engineering, SQL"—as crucial for success in the analytics field. While acknowledging a detachment from the creative side of entertainment, Gideon suggests genuine interest in the industry— "if you enjoy or are naturally interested in the industry"—is key to thriving, and also expresses interest in applying analytical skills to more impactful sectors like transportation or environmental work.
Problem-solving, Data Analysis, Analytical Skills, Curiosity, Industry Interest
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Gideon Rosenthal
Manager, Business Intelligence & Analytics
Warner Bros. Discover
Duke, 2013
UCLA Anderson
Computer Science
Arts, Entertainment & Media
Data and Analytics
None Applicable
Video Highlights
1. Individuals who thrive in the analytics industry are naturally curious, enjoy problem-solving, and possess strong analytical skills, including a solid foundation in mathematics and statistics.
2. A genuine interest in the industry you work in greatly enhances your ability to immerse yourself in your work and find it more engaging. This is particularly true in entertainment analytics.
3. While currently in entertainment, Gideon suggests that industries like transportation or environmental science offer more societal benefit and could be fulfilling career paths. This highlights the importance of considering personal values when choosing a career path.
Transcript
How would you describe people who typically thrive in this industry?
They're naturally curious and want to get to the bottom of things. When they see something with abnormal behavior, they want to understand it, like a mini puzzle.
This appeals to people who enjoy problem-solving. Sometimes the answer is simply a bug, not a profound cause. However, figuring that out can be exciting in itself.
It's for people who love challenges and get annoyed by things they don't understand. That's a soft skill answer.
A more analytical answer involves math, engineering, and statistics. If you enjoy statistics, that's almost a prerequisite for working in analytics.
Regarding entertainment, I'm hesitant to say much because I'm removed from the creative process. I don't want to give an answer that's inaccurate.
If someone asked if I worked in entertainment, I might not say yes because of the connotations. There are roles like managers, entertainment managers, and talent agents.
For entertainment analytics, a helpful hint is that if you're naturally interested in the industry you're working in, you'll find it easier to dive into your work.
I'm naturally interested in the media and entertainment landscape: what networks are doing, who's merging, and what movies are being made.
If you can find an industry where you're naturally interested in what you're producing, you'll be able to dive in. If you like what you're analyzing, you'll enjoy it more.
What are two other industries you'd be interested in if entertainment was no longer an option? I think about this sometimes.
I would say there are things that are more worthwhile, like transportation or the environment. I don't know if I'm naturally interested in them, but they are probably more beneficial to society than just entertainment. That's fair.
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