Main Responsibilities of a Product Manager at Bukuwarung
Garima's main responsibility as a Product Manager at Bukuwarung is to define product development strategy aligned with company vision, translating customer needs ("What is a priority for them? Where do they get stuck?") into actionable features through collaboration with UX design, data, and marketing teams. This iterative process of experimentation and development is both challenging and rewarding, as Garima highlights.
Product Strategy, Customer Understanding, Cross-functional Collaboration, Problem-Solving & Experimentation, Agile Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Garima Yadav
Product Manager
Bukuwarung
Birla Institute of Technology and Science, Pilani, India (graduated in 2017)
UCLA Anderson School of Management (Full Time MBA, current student)
Engineering - Electrical
Finance (Banking, Fintech, Investing)
Product / Service / Software Development and Management
International Student
Video Highlights
1. Product managers define product strategy and set goals aligned with the company vision.
2. They conduct customer research to identify priorities and pain points.
3. Collaboration with UX design, data, and marketing teams is crucial to translate customer needs into actionable development plans
Transcript
What are your main responsibilities within your current role?
The main responsibility of a product manager is to figure out what needs to be developed in a product. This involves deciding which bets you are willing to make at any given point in time. This decision-making process is guided by the company's mission and vision, from which you derive goals for the product.
Once you have a strategy in place, someone must decide on the smaller milestones needed to achieve that strategy or goal. This is the role of the product manager. You essentially have to come up with experiments, features, and initiatives.
To decide what these smaller milestones should be, one of the first things you do is talk to your customers. You ask them what is a priority for them, where they encounter difficulties, and what they wish could be easier in their lives. You capture all this information and translate it into something more actionable and tangible.
You then convert this into something your engineering team will be able to develop. This entire translation process is not done in isolation by the product manager. It's a very hard task, so you work with various collaborators. You will work with the UX design team, the data team, and perhaps the marketing team.
All these partners help translate the customer's pain points into something that can actually be developed and solved. This is where the product manager's role comes into play. I think that's one of the most challenging yet satisfying parts of being a product manager.