Most Important Skills For A CEO And Founder At Purple Nomad Media
Gabriela, CEO and Founder at Purple Nomad Media, identifies creativity as a crucial skill, emphasizing the need to "think outside of the box" in a competitive marketing landscape. The ability to manage multiple projects and clients simultaneously, requiring strong organizational and communication skills to foster a collaborative team environment, is equally vital for success in their role.
Creativity, Communication, Organization, Time Management, Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Gabriela Galeano
CEO & Founder
Purple Nomad Media
Arizona State University (ASU) - W. P. Carey
N/A
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
International Student, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Creativity is essential for developing unique marketing strategies that make a client's brand stand out in a competitive market.
2. Strong organization and time management skills are crucial for balancing multiple projects, clients, and roles simultaneously in a dynamic work environment.
3. Excellent communication skills are vital for collaborating effectively with team members, clients, and influencers to foster a productive and creative atmosphere.
Transcript
What skills are most important for a job like yours?
I think one of the most important skills would be creativity. This is because I do a lot of marketing strategies. When it comes to being a marketing agency, the goal is to make your client's brand stand out.
That is difficult when there are many people in the industry and many similar products. So, it's definitely being creative, thinking outside the box for content campaigns, and creating eye-catching work that resonates with their audience.
Other than that, I would say just having organization and time management skills. I think that's one of the hardest parts because when you run or work at a marketing agency, not every day looks the same. There's nothing routine about this job.
So, you're kind of part of every role at some point. You're sometimes the strategist, the creator, or the graphic designer. Balancing multiple things at the same time, and multiple clients and projects, is very critical.
Having that time management, with a schedule that's very clear and laid out, is very important. Then, the last thing I would say is communication. It's super important in marketing to be able to communicate with your team, with your clients, and with influencers that you're managing.
That's because it's impossible to do every project by yourself; it's definitely a teamwork situation. So, making sure that your communication fosters that collaborative environment where everyone can put in their input and be creative at the same time is important.
Advizer Personal Links
https://www.linkedin.com/in/gabriela-galeano-m/ , @purplenomadmedia