Main Responsibilities of a CEO and Founder at Purple Nomad Media
As CEO and Founder of Purple Nomad Media, Gabriela's role is "very versatile, dynamic," encompassing "all the managerial duties" alongside creative and strategic marketing responsibilities. This includes overseeing client campaigns, leading content creation and influencer management, and ensuring "culturally authentic" bilingual campaigns that resonate with target audiences.
Project Management, Communication, Executive/Leadership, Marketing, Sales
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Gabriela Galeano
CEO & Founder
Purple Nomad Media
Arizona State University (ASU) - W. P. Carey
N/A
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
International Student, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Oversees all marketing strategies for clients, ensuring campaigns align with client goals.
2. Leads content creation, graphic design, and video production, ensuring high-quality and engaging materials.
3. Manages influencer partnerships, stays current with trends, and consults with clients to understand their vision and execute projects, focusing on culturally authentic, bilingual campaigns that resonate with the target audience.
Transcript
What are your main responsibilities within your current role?
I'm the owner of Purple Noad Media, and my role is very versatile and dynamic. Running a marketing agency means wearing multiple hats, being creative, strategic, and handling all the managerial duties. It's a lot, balancing all of that.
I oversee all marketing strategies for clients, ensuring the campaigns align with their goals. I also lead content creation, graphic design, and video production for our clients, making sure it's high quality and that we have engaging materials for them.
I also do influencer management, which involves managing influencer partnerships and keeping up with the latest trends. Obviously, I have a lot of sales duties, consulting with clients and having meetings to understand their vision and execute their projects.
Overall, I ensure that our bilingual campaigns are culturally authentic and resonate with the target audience. I do a little bit of everything, but my primary focus is always ensuring that our clients' marketing needs are met with creative and innovative solutions. Those are a few of my key responsibilities.
Advizer Personal Links
https://www.linkedin.com/in/gabriela-galeano-m/ , @purplenomadmedia