Entry-level Positions for Aspiring Marketers
Gabriela, CEO & Founder at Purple Nomad Media, highlighted diverse entry-level marketing roles such as "events coordinator," "social media assistant," and "content creator," emphasizing the value of building a portfolio showcasing "everything...in a creative way." The discussion also revealed a growing demand for influencer marketing roles, illustrating the multifaceted nature of the field, encompassing both creative and business-oriented pathways.
Marketing, Social Media, Content Creation, Graphic Design, Influencer Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Gabriela Galeano
CEO & Founder
Purple Nomad Media
Arizona State University (ASU) - W. P. Carey
N/A
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
International Student, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Entry-level marketing positions include events coordinator, marketing assistant, social media assistant, and content creator.
2. Building a portfolio showcasing creative work (graphic design, photography, social media content) is valuable for entry-level roles.
3. The marketing field offers both creative (e.g., graphic design) and business (e.g., influencer marketing) opportunities for entry-level candidates.
Transcript
Q10: Entry-level positions
What entry-level positions are there in this field that an undergraduate college student might consider?
In terms of marketing specifically, there are many positions you can start from. When I did my internship, I was an events coordinator and a marketing assistant. That was the first thing I did.
You can also be a social media assistant or start as a content creator. You can even start by managing your own social media to use as a portfolio. I would really encourage you to create a portfolio showing all your drawings, flyers, graphics, or even a picture from a trip.
Everything we do on a daily basis can be put into a portfolio in a creative way. Doing that opens you up for roles in this industry.
If you're not as creative for graphic design or similar tasks, there's also influencer marketing. That is really growing in this industry. You can start as an influencer or an influencer relationship assistant.
There's the creative side and the business side of marketing, and both have plenty of entry-level opportunities.
Advizer Personal Links
https://www.linkedin.com/in/gabriela-galeano-m/ , @purplenomadmedia