What Type Of Person Thrives In Marketing, According To A Retiree At AT&T
Frances, a retired AT&T marketing professional, emphasizes that success in marketing requires being "meticulous, creative, and outspoken," encouraging individuals to confidently share ideas, even if they seem unconventional. This approach, according to Frances, is key to thriving not only in AT&T's specific industry but in marketing generally.
Communication, Creativity, Problem-Solving, Confidence, Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Frances Groeneman
Retiree
AT&T
University of Redlands, 1994
University of LaVerne MSLM
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Meticulousness is a key trait for success in marketing.
2. Creativity and the ability to express oneself are also important skills.
3. Don't be afraid to share your ideas, even if they seem unconventional at first.
Transcript
How would you describe people who typically thrive in this industry?
Okay, I want to separate the job of marketing from the industry because this particular industry has a lot of tentacles. I can speak directly to how you would thrive in the marketing aspect of it.
I think I mentioned before, you have to be meticulous. You have to be creative, and you have to be a good listener. You also just have to not be afraid to express yourself.
So you'll be in meetings, and maybe you have an idea. You have to just put it out there. Don't worry about if it's silly, or if somebody might think it's silly. Somebody might laugh at you, but just put it out there because you just never know.
So, meticulous, creative, and outspoken. Those are the three characteristics I would say will help you thrive in marketing, anywhere in marketing.
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