Main Responsibilities Of A Former Marketing Professional At AT&T
Frances's marketing career at AT&T encompassed diverse responsibilities, including "field marketing"—a blend of training and promotion—and various other approaches such as direct mail, internet marketing, experiential marketing, and email campaigns, all focused on product promotion and maximizing sales. This illustrates a wide-ranging skillset within the marketing field, showcasing adaptation across evolving communication channels.
Marketing, Communications, Coaching, Promotions, Event Planning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Frances Groeneman
Retiree
AT&T
University of Redlands, 1994
University of LaVerne MSLM
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Frances worked in various marketing roles at AT&T, including field marketing, direct marketing, internet marketing, and experiential marketing.
2. Her field marketing responsibilities involved training, promoting current offers, and coaching managers on how to optimize sales.
3. She utilized multiple channels for marketing, such as mailers, email campaigns, and events, highlighting the diverse skillset needed in marketing.
Transcript
What are your main responsibilities within your current role?
My favorite job was marketing. There were different types of marketing that I engaged in.
I did field marketing, which involved training and touting current promotions to the field. It also included coaching managers on how to coach their frontline staff to better maximize promotions.
I also did direct marketing, like mailers, to promote products and promotions. Then I transitioned into internet marketing and experiential marketing, where we would put on events to showcase our product.
Email marketing was also part of it, which was slightly different from direct mail but had similarities. Both offered a concrete medium to get the message out and promote the product.
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