A Day In The Life Of A Marketing Manager At AT&T
A marketing manager's day, Frances recounted, was "never a dull moment," filled with numerous meetings—with advertising agencies, the internal team, and legal—to review materials, ensure compliance, and foster creative collaboration. The process involved securing "legal permission for every single word," highlighting the regulatory complexities of advertising, yet Frances cherished the "interaction and sharing of ideas" with "super sharp people."
Communication, Teamwork, Project Management, Legal Compliance, Creativity
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Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Frances Groeneman
Retiree
AT&T
University of Redlands, 1994
University of LaVerne MSLM
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Collaboration with agencies and teams: Marketing managers work closely with advertising agencies to develop and execute campaigns, involving numerous meetings and reviews.
2. Legal and regulatory compliance: A significant part of the job involves navigating legal requirements and ensuring all advertising materials are compliant.
3. Creativity and idea sharing: The role fosters creativity and collaboration, with the manager interacting with talented individuals and enjoying the shared production process.
Transcript
What does a day in the life of a marketing manager look like?
One thing I loved about marketing was that it was never a dull moment. There were a lot of conference calls and we would meet with advertising agencies. They helped us create advertisements and buy media to execute our campaigns.
We had many meetings, and a lot of reviewing materials. We'd make sure there were no misspellings or things like that. We also had to secure legal permission for every single word we said.
Have you ever noticed how many disclaimers are in advertisements? There's often very small script at the bottom that you can't read. Those are all the disclaimers lawyers require so we don't get into trouble by saying something untrue or exaggerating.
There are many rules about advertising, and you have to stay on the right side of them. So, it involved a lot of meetings, and then meetings with our team. Mostly, it was a lot of meetings, but I loved the interaction and sharing of ideas.
I worked with some phenomenal, super sharp, and super creative people. We would feed off each other. I loved the creativity and the product that we produced as a result of our interaction. That was one of my favorite things about it.
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