Responsibilities of a Director of Sales and Marketing at Santa Monica Proper Hotel
Erin, Director of Sales and Marketing at Santa Monica Proper Hotel, leads a team of eleven, overseeing a $14.5 million direct sales budget and $5 million in expenses, spending "a lot of time with the managers going over RFPs, talking about process, and providing training and mentorship." This leadership role involves forecasting, stakeholder presentations, and ensuring team accountability to key performance indicators.
Leadership, Budget Management, Team Management, Sales and Marketing, Hospitality
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Erin Bennett
Director of Sales and Marketing
Santa Monica Proper Hotel
Boston University 2008
UCLA EMBA 2023 (expected graduation June 2023)
Hospitality Administration
Hospitality, Restaurants & Events
Sales and Client Management
Took Out Loans, Greek Life Member
Video Highlights
1. Leads a team of nine managers and support staff in hotel sales and marketing.
2. Oversees a $14.5 million direct sales budget and manages over $5 million in expenses.
3. Focuses on forecasting, presentations to stakeholders, and mentoring direct staff, including reviewing RFPs and providing training to improve processes and performance.
Transcript
What are your main responsibilities within your current role?
My current role as Director of Sales and Marketing at The Proper Hotel in Santa Monica is primarily focused on leadership. I lead a team of nine managers and support staff in the direct sales of the hotel.
I oversee a $14.5 million direct sales budget, which includes events, room sales, and corporate room sales. In addition to bringing in revenue, I also manage a little over $5 million in expenses. It costs money to make money.
A lot of my day-to-day involves looking at forecasts and attending meetings to understand what's happening in the hotel that day, week, or month. I also give presentations to our key stakeholders, which include the corporate office and our asset management company. Most hotels partner with an asset company that manages the property or several properties within your portfolio.
A significant amount of my time is spent with my direct staff, particularly the managers. We go over RFPs, discuss our process, and talk about how they can improve. I also focus on providing them with the tools they need, offering training and mentorship, and holding them accountable to their KPIs.