Most Important Skills For A Media Director At A Fortune 500 Retail Company
Elena, a Media Director at a Fortune 500 retail company, emphasizes the critical need for strong data analysis skills, stating "Excel really because there is a lot of research and data and data storytelling." The role also demands meticulous organization and attention to detail, given the management of significant advertising budgets— "managers of all advertising budgets that can be millions of dollars."
Data Analysis, Budget Management, Organizational Skills, Detail-Oriented, Microsoft Excel
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Elena Carroll
Media Director
Fortune 500 Retail Company
Syracuse University
None
Advertising, Public Relations
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Took Out Loans
Video Highlights
1. Strong Excel skills for data analysis and storytelling are crucial.
2. Comfort with large budgets and meticulous attention to detail are essential.
3. Identifying trends and insights from data is a key skill for success in this role.
Transcript
Skills-wise, generally, this role [unclear].
It's really helpful to have familiarity with PowerPoints and Excel. While everyone says this, Excel is particularly important because there's a lot of research and data involved. Data storytelling brings campaigns, reporting, and learning to life.
Being comfortable with data, numbers, and how they correlate is also valuable. This includes being able to find trends and insights. Additionally, being organized and detail-oriented is crucial for this role.
We manage advertising budgets that can range from millions to hundreds of millions of dollars. It's very important to have a keen eye on everything that's running and monitor it closely to ensure it's going according to plan. So, beyond that, it's about detail, organization, and comfortability with data, numbers, and budgets.