Main Responsibilities Of A Media Director At A Major Retail Company
Elena's main responsibilities as Media Director encompass planning, executing, optimizing, and reporting on "all paid media," from digital to traditional channels, aligning advertising strategies with business objectives and leveraging consumer trends to inform tactical execution and reporting. This involves a complex process of "deep diving into consumer trends," managing various advertising platforms, and ultimately analyzing results to drive business growth.
Marketing Strategy, Digital Advertising, Media Planning, Data Analysis, Performance Reporting
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Traits
Elena Carroll
Media Director
Fortune 500 Retail Company
Syracuse University
None
Advertising, Public Relations
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Took Out Loans
Video Highlights
1. Develops and executes strategic paid media plans across various channels (digital, social, print, TV, etc.) to achieve marketing goals.
2. Analyzes consumer trends and market data to inform media strategies and optimize campaign performance.
3. Monitors campaigns in real-time, makes necessary optimizations, and reports on key performance indicators (KPIs) and overall business impact.
Transcript
What are your main responsibilities within your current role?
My main responsibilities within my current role, at the broadest level, are to plan, execute, optimize, and report on all paid media for the brand. Paid media encompasses all advertising efforts, ranging from digital channels like paid search, paid social, video, and display, to out-of-home billboards, print, TV, content, and influencers.
My role is to understand the marketing team's goals and business objectives, and then to build strategic advertising plans to accomplish them. The process involves deep-diving into consumer trends, consumer interest, and marketplace trends to build a tactical layout of estimated outcomes across various partners and tactics.
This then moves into a complex technical process of entering details into different buying platforms, followed by execution where ads go live in real-time. The final stage involves monitoring, checking, optimizing, and tracking performance, and then stepping back to report and understand the impact on business goals and derive big-picture insights to help drive the business.