Favorite Parts of Being a Media Director at a Fortune 500 Retail Company
Elena, Media Director at a Fortune 500 retail company, most enjoys working for "a Heritage iconic storytelling brand," finding immense satisfaction in driving the brand's message and shaping consumer experiences through advertising; Elena's role ensures that marketing reaches its full potential and creates "meaningful connection[s]".
Brand Storytelling, Marketing Communications, Advertising, Consumer Engagement, Strategic Messaging
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Elena Carroll
Media Director
Fortune 500 Retail Company
Syracuse University
None
Advertising, Public Relations
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Took Out Loans
Video Highlights
1. Elena works for a heritage brand, which offers unique storytelling opportunities.
2. She highlights the crucial role of advertising in shaping brand perception and driving consumer engagement.
3. Elena emphasizes the power of her team in delivering marketing messages and achieving mass awareness for the brand, showcasing the impact of a media director's role.
Transcript
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What I enjoy most about my role is the privilege of working at a brand that is very much a heritage, iconic storytelling brand. It's amazing to be a part of that and to help with those stories, what we're building, and what we bring to the consumer.
Very often, because advertising is how people experience your brand and all of your marketing, you kind of hold that at your fingertips. So, without your team, people don't see the message; things don't get scaled. You don't have that mass awareness or that meaningful connection.
So, that's what I love about my job: being able to drive that process.