Most Important Skills For a Product Marketing Manager At Walmart
For a Product Marketing Manager at Walmart, the ability to "analyze trends and tell a story," synthesizing insights from various sources into a compelling narrative, is crucial. Equally important is strong communication and influencing skills to ensure cross-functional teams adopt product marketing recommendations, demonstrating success through team alignment and execution.
Data Analysis, Communication, Strategic Thinking, Cross-functional Collaboration, Storytelling
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Eileen Wong
Product Marketing Manager
Walmart
Cornell
Columbia MBA
Hospitality Administration
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Immigrant
Video Highlights
1. Analyze trends and tell a story using data from various sources (customer interviews, data analysis, external resources).
2. Influence cross-functional partners by acting as a consultant and effectively communicating recommendations.
3. Possess strong analytical and communication skills to ensure product and design teams adopt product marketing recommendations.
Transcript
What skills are most important for a job like yours?
Being able to analyze trends is important. I don't mean being a data analyst, but rather being strategic. You gather trends from customer interviews, data, and external resources. Then, you put together a storyline and perspective on what is happening with the customer.
This skillset involves analyzing trends and telling a story. The second part is influencing cross-functional partners. This means being a strong consultant, bringing the right data, and communicating effectively. This ensures your product and design teams take your recommendations.
The biggest success marker is when your product design team adopts the product marketer's recommendations. It involves strong analytical skills for storytelling. The second part is communication skills to influence your partners.
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