Main Responsibilities of a Product Marketing Manager at Walmart
Eileen's product marketing role at Walmart involves a "two major responsibilities": internal work focusing on customer research and advocacy, including "customer interviews" and "consumer insights research" leveraging their Adobe consulting experience, and external go-to-market strategies encompassing customer acquisition and engagement. This blend of internal customer understanding and external campaign execution showcases a well-rounded skillset.
Product Marketing, Customer Research, Go-to-Market Strategy, Market Analysis, Campaign Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Eileen Wong
Product Marketing Manager
Walmart
Cornell
Columbia MBA
Hospitality Administration
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Immigrant
Video Highlights
1. Product Marketing involves understanding customer needs through research and interviews.
2. A key responsibility is advocating for the customer during product development.
3. The role includes both internal (customer research) and external (go-to-market strategy) components
Transcript
What are your main responsibilities within your current role?
In my current role for product marketing, there are two major responsibilities. One is thinking about the internal piece, which involves understanding and researching the customer.
The goal is to advocate for the customer so that when we build out the product with product management, we truly understand how our product solves customer pain points. This includes customer interviews, research on value propositions, and consumer insights research, similar to my consulting background from Adobe.
The other responsibility is the external piece, which is more about go-to-market launches. This focuses on how we acquire customers and keep them engaged, essentially the traditional work of running different campaigns.
Advizer Personal Links
No