Favorite Parts of Being a Product Marketing Manager at Walmart
Eileen, a Product Marketing Manager at Walmart, most enjoys "talking to customers and thinking about how we can really help them," specifically focusing on understanding core customer needs, such as the "busy mom who's really overwhelmed," and translating those needs into effective product strategies for Walmart's product team.
Communication, Problem-Solving, Strategy, Customer Focus, Product Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Eileen Wong
Product Marketing Manager
Walmart
Cornell
Columbia MBA
Hospitality Administration
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Immigrant
Video Highlights
1. Helping customers and making shopping easier for them, such as the busy mom who is overwhelmed by shopping.
2. Developing strategies to understand core customer needs.
3. Communicating customer needs to product teams to improve products and services.
Transcript
What do you enjoy most about being in your current role?
I actually really like talking to customers and thinking about how we can help them. Right now, our target customer is the busy mom who's really overwhelmed. We want to make shopping easier for her.
My skill, learned over the years from different jobs, is the strategy part of figuring out the point. Talking to customers gives me fulfillment in identifying their core needs. Then I communicate that to our product team.
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