Entry-Level Positions for Aspiring Product Marketing Managers
Entry-level roles in product marketing are competitive, with many companies favoring MBAs; however, a good starting point is in "consumer insights" or entry-level marketing roles like "email marketing manager." Alternatively, management consulting provides "a really great place to start" because of the strategic perspective it develops.
Entry-Level Positions, Marketing Roles, Consumer Insights, Management Consulting, Strategic Thinking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Eileen Wong
Product Marketing Manager
Walmart
Cornell
Columbia MBA
Hospitality Administration
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Immigrant
Video Highlights
1. Entry-level marketing roles (e.g., email marketing manager) can be a good starting point for a career in product marketing.
2. Consumer insights roles offer valuable experience related to product marketing.
3. Entry-level management consulting roles can provide a strong foundation in strategic thinking, beneficial for a product marketing career.
Transcript
What entry-level positions are there in this field that an undergraduate college student might consider?
It's so hard. I feel like everyone wants to get into product marketing. I notice they take a lot of MBAs.
I would say that roles around consumer insights are actually great. Even entry-level marketing roles, like email marketing manager, those definitely help you get started.
I would even say consulting, like entry-level management consulting roles, are really good entryways because that builds up the strategic point of view. So, I would actually say consulting is a really great place to start.
Advizer Personal Links
No