A Day In The Life Of A Product Marketing Manager At Walmart
A typical day for this Product Marketing Manager at Walmart involves a mix of "meetings and heads-down time," including facilitating collaborative workshops—"like, mapping all of their product roadmap to the customer journey"—and working on side projects such as relationship-building strategies within the company, all while incorporating necessary mental breaks. This highlights the blend of strategic planning, team collaboration, and continuous learning crucial to the role.
Project Management, Communication, Problem-Solving, Teamwork, Collaboration
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Eileen Wong
Product Marketing Manager
Walmart
Cornell
Columbia MBA
Hospitality Administration
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Immigrant
Video Highlights
1. A Product Marketing Manager's day involves a mix of meetings, collaborative workshops, and independent work. Workshops often focus on mapping product roadmaps to customer journeys and value propositions.
2. Problem-solving and strategic thinking are key; the role includes designing and leading workshops, often using tools like Mural.
3. Collaboration is crucial; the role necessitates working with cross-functional teams (designers, product managers) and assisting peers with their projects and initiatives.
Transcript
What does a day in the life of your role look like?
I'd say my day is a mix of meetings and heads-down work. I do a lot of collaborative workshops on Mural, running one about once or twice a week.
These workshops are with our cross-functional team, including designers and product managers. I recently finished a series of workshops focused on mapping our product roadmap to the customer journey. The last one was about our products' value propositions and how they connect to that journey.
A typical day starts with about an hour of deep thinking. I literally write things down on paper, a habit from my consulting background where I do a lot of problem-solving. I figure out what the workshop should look like and what the desired outcome is.
Then, I design the workshop on Mural and host it a few days later. That's one of the main parts of my role.
Beyond workshops, I also have meetings to connect with people. I'm working on side projects, like getting to know more people at Walmart. My peer and I are drafting a relationship strategy.
I also have meetings where I help out my peers. For example, one peer asked to talk for half an hour after hearing about my workshops.
Finally, I also need to take mental breaks. Sometimes I'll go for a walk or have lunch.
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