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Career Path of a Product Marketing Manager at Walmart

Eileen's career journey, beginning with a hospitality degree and early internships that revealed "I was not very good at the operations piece," evolved through diverse roles—teaching English in Japan, business analytics at a wine distributor, market management at Expedia, and revenue management at a boutique hotel—before culminating in their current Product Marketing Manager position at Walmart's tech incubator after business school and a stint at Adobe; this path reflects a continuous exploration and refinement of their skills and interests.

Career Exploration, Networking, Career Development, Overcoming Challenges, Industry Realities

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Eileen Wong

Product Marketing Manager

Walmart

Cornell

Columbia MBA

Hospitality Administration

Apparel, Beauty, Retail & Fashion

Communication and Marketing

Immigrant

Video Highlights

1. Eileen's career path highlights a willingness to explore different industries and roles, eventually finding her niche in product marketing. This showcases the value of networking and leveraging alumni connections, as seen through her use of the Cornell Hotel Network.

2. Her experience at Expedia as a market manager marked a turning point, providing her with direction and clarifying her strengths in strategy and pricing. This demonstrates the importance of gaining experience and identifying one's skills.

3. Eileen's decision to pursue an MBA after years in hospitality reflects a proactive approach to career development and a willingness to adapt and pursue new opportunities. This highlights the value of continuous learning and adjusting one's career trajectory based on new experiences and goals.

Transcript

Could you walk me through your career path? Please start with your experiences in college, any internships, or jobs you had before your current role.

I've been working for a long time, so there's a lot of history. In college, I studied hospitality, specifically hotel management at Cornell.

At that time, I was really exploring my interests. My first internship was at a restaurant in New York called Tribeca Grill, which is part of a restaurant group. They called it an internship, but I was actually a hostess. I realized then that I wasn't very good at the operational side.

So, my next internship was at a hotel development company in Hong Kong. After that, I worked for another hotel development company, a consulting firm, in New York.

I graduated around the financial recession in 2010. I was initially looking for jobs in hotel development and consulting, but the travel industry was decimated, and there were very few jobs available. I also wanted to take some time off.

I took a year off to teach English in Japan through the JET program, which was a really cool experience. Afterward, I felt like I was still soul-searching and didn't quite know what I wanted to do. However, I knew my degree was in hospitality.

I relied on my hotel network, the Cornell Hotel Network, to find a job. I found a position at a wine distributor because many Cornell Hotel alumni worked there in business analytics. Honestly, I was still very new and didn't really know what I was doing then.

I knew I wanted to work for a larger company. Through Cornell's network again, I found a job at Expedia and was able to relocate to Hawaii, which was something I wanted to do to try something new. I worked at Expedia as a market manager for a year.

That was sort of the beginning of my career where I took it more seriously and had more direction. I knew I was still interested in travel, but I had a sense that my strengths were more on the strategy and pricing side.

While at Expedia, I met many revenue managers who worked as pricing strategists for hotels, and I became very interested in that. I also wanted to return to New York. So, I talked to many other revenue managers.

Through networking, I found a job in revenue management at a boutique hotel company called Dham. This was a formative experience for me. I learned a lot of business skills, like how to manage a P&L, work with marketing, sales, and finance, and really run a business. This felt like the beginning of my growth.

I worked there for three or four years. After all those years in hospitality, I questioned if I wanted to do it for the rest of my life, so I went back to business school to explore different things. I initially thought I wanted to go into brand management because it was similar to revenue management for hotels, with P&L ownership.

I tried CPGs, consumer package goods, for brand management. I liked the role, but I found that the companies or the industry were not a good fit for me. So, I decided I still wanted to focus on marketing strategy.

I then joined Adobe, an amazing tech company, and worked in experience for five years. Now, I'm finally in product marketing, which is what I've always wanted to do. I've finally gotten my foot in the door.

I now work for Walmart's tech incubator, Store No. 8, doing product marketing. That was a long answer.

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