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Biggest Challenges Faced By A Product Marketing Manager At Walmart

Eileen's biggest challenge as a Product Marketing Manager at Walmart is the lack of established processes within the new team, leading to inefficient cross-functional collaboration; the team is currently working on defining leadership roles and meeting structures to improve efficiency and avoid "wasted time and a lot of like spinning around."

Teamwork, Project Management, Communication, Problem-Solving, Overcoming Challenges

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Eileen Wong

Product Marketing Manager

Walmart

Cornell

Columbia MBA

Hospitality Administration

Apparel, Beauty, Retail & Fashion

Communication and Marketing

Immigrant

Video Highlights

1. Building and improving cross-functional team processes

2. Establishing clear leadership and decision-making structures within a new team

3. Optimizing meeting efficiency and organization to minimize wasted time

Transcript

What is your biggest challenge in your current role?

We're a really new team right now, so we don't have strong processes. I think what that means is we don't really fully know of the cross-functional team who the leader is, or who gets the final say.

Even when we run meetings, there's no culture around it. Sometimes meetings can go sideways or they're not really organized, and it's unclear in a cross-functional setting who should be running it.

I think there's a lot of wasted time and a lot of spinning around. But I think part of that is just that we're a new team and figuring out how to better work together.

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