What Type Of Person Thrives In Marketing, According To A Chief Marketing Officer At Lookout
In the B2B marketing sector, success hinges on a "curious mind" and strong critical thinking skills, constantly questioning and seeking improvement—a "fast-paced industry" demanding resilience and genuine engagement. Individuals who thrive exhibit these traits and find great reward in the dynamic environment.
Problem-Solving, Resilience, Communication, Critical Thinking, Curiosity
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Deb Wolf
Chief Marketing Officer
Lookout
Cal Poly
English, Writing & Education
Technology
Communication and Marketing
None Applicable
Video Highlights
1. Curiosity and a questioning mind are essential for success.
2. Critical thinking and problem-solving skills are highly valued.
3. Resilience and a passion for a fast-paced, ever-changing industry are key attributes for thriving in this field.
Transcript
How would you describe people who typically thrive in this industry?
I'll talk about it more from a B2B and marketing standpoint than security. In security, you need REIT dick tech and researchers, which isn't really my world.
However, I would answer that question by thinking about important skills. You need a curious mind and critical thinking skills. You constantly need to ask if there's a better way to do things and avoid complacency.
People who thrive in this fast-paced, always-changing industry need to be resilient. You have to dig in and truly want it. You can't just show up; you have to really show up.
I think people with these skills are the ones who truly love it because they get a lot out of it.
Advizer Personal Links
LinkedIn.com/debwolf