Main Responsibilities Of A Chief Marketing Officer At Lookout
Deb, Lookout's Chief Marketing Officer, leads a 60-person team encompassing "full stack marketing," from brand strategy and positioning to demand generation and revenue-driving campaigns. This involves not only managing their team but also contributing to the company's overall strategic direction as part of "the boss's team," focusing on "driving revenue for the organization" and market positioning.
Executive/Leadership, Marketing Strategy, Team Management, Demand Generation, Revenue Generation
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Deb Wolf
Chief Marketing Officer
Lookout
Cal Poly
English, Writing & Education
Technology
Communication and Marketing
None Applicable
Video Highlights
1. Deb leads a large marketing team (60 people) encompassing all marketing functions, from brand positioning to demand generation and revenue-driving campaigns.
2. She collaborates closely with product and sales teams to ensure alignment and achieve business objectives.
3. Deb's role extends beyond team management to strategic planning, contributing to overall company strategy and revenue generation at the executive level.
Transcript
What are your main responsibilities within your current role?
I run the marketing team, which includes everything from the company's perception, market positioning, and demand generation. We do pipeline building and work closely with the product team for positioning and the sales team to drive revenue into the organization.
My team has about 60 people, and I oversee full-stack marketing. This includes positioning and the corporate narrative, product marketing, field marketing, demand generation, campaigns, the website, advertising, and creative – all of that is under my purview.
I work on the business at the executive level. There's a concept of a first and second team. My first team is really my boss's team. So, I work on the company's strategy, where we're going, how we'll drive revenue, and our market position. Then, I manage the team that gets all of that done as well.
Advizer Personal Links
LinkedIn.com/debwolf