A Day In The Life Of A Chief Marketing Officer At Lookout
A chief marketing officer's day involves constantly assessing market positioning and adapting to evolving threats, as Deb, Lookout's CMO, explains: "I'm always thinking about what's our perception in the market? How do we answer the need of what is going on in the market?". This requires juggling both "working on the business" and "working in the business," balancing strategic decisions with the needs of the marketing team and aligning marketing efforts with sales goals for revenue achievement.
Executive/Leadership, Marketing, Strategic Thinking, Teamwork, Communication
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Deb Wolf
Chief Marketing Officer
Lookout
Cal Poly
English, Writing & Education
Technology
Communication and Marketing
None Applicable
Video Highlights
1. Deb's role involves understanding market positioning and adapting to current trends in cybersecurity threats.
2. A significant part of her day focuses on team management and alignment, both within the marketing team and across other departments like sales.
3. She emphasizes the dual responsibility of a CMO: managing the business and simultaneously leading the marketing team, sometimes requiring difficult decisions that may impact the team directly.
Transcript
What does a day in the life of a chief marketing officer look like?
It looks like a lot of different things. You're constantly trying to think about where the company is positioned in the market. I work for a security company, and there are many security companies out there.
Our buyers are people in information security, trying to keep their company safe and prevent hacks. We focus on cloud applications and mobile devices; those are our two product areas.
I'm always thinking about our market perception and how we address current market needs. If new hacking methods emerge, we need to position ourselves to help our customers succeed, keeping their customers and employees safe.
I also manage a team, so all these different functions need to work together. This involves driving alignment within the marketing team across functional areas, and also driving alignment with the management team.
How does marketing work with sales to help them achieve their revenue goals? I think about working *on* the business and working *in* the business. You have to wear two hats because decisions made for running the business might not always be easy for your own team.
Advizer Personal Links
LinkedIn.com/debwolf