Main Responsibilities of a Senior Manager of Fleet Marketing at Amazon
David, a Senior Manager of Fleet Marketing at Amazon, oversees a team of eight, managing "Amazon's largest out-of-home marketing channel" by utilizing "Amazon physical assets, think last mile delivery vans or lockers, et cetera, as billboards." Their team's responsibilities encompass campaign execution, quality management, and continuous improvement for efficiency.
Project Management, Teamwork, Executive/Leadership, Marketing, Operations Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
David Marshall
Senior Manager - Fleet Marketing
Amazon
Baylor University
Arizona State University (ASU) - W. P. Carey - Masters Business Administration (MBA)
International Relations & Affairs
Manufacturing, Operations & Supply Chain, Advertising, Communications & Marketing
Business Strategy
Disabled, Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, Veteran, First Generation College Student
Video Highlights
1. Manages a team of eight program managers in executing Amazon's largest out-of-home marketing channel.
2. Oversees marketing campaigns utilizing Amazon's physical assets (delivery vans, lockers, etc.) as billboards.
3. Focuses on campaign execution, quality management, and process improvement for efficiency gains.
Transcript
What are your main responsibilities within your current role?
I oversee a team of eight program managers, six full-time employees and two contractors. My main responsibility is supporting operations for Amazon's largest out-of-home marketing channel.
This channel is physically owned and operated by Amazon. We utilize Amazon physical assets, such as last-mile delivery vans or lockers, as billboards for campaigns. These campaigns support different marketing initiatives and key company areas.
My team is responsible for executing these marketing campaigns, managing their quality, and then learning, developing, and becoming more efficient.