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Biggest Challenges Faced By A Senior Manager Fleet Marketing At Amazon

David's biggest challenges as a Senior Manager at Amazon involve "the people management aspect," requiring constant attention to employee development and balancing individual needs with work demands. Equally significant is the continuous need to "solve new problems," a facet David finds both challenging and rewarding, encompassing launching new teams, improving operational efficiency, and expanding programs internationally.

People Management, Problem-Solving, Leadership, Program Development, Cross-Cultural Collaboration

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

David Marshall

Senior Manager - Fleet Marketing

Amazon

Baylor University

Arizona State University (ASU) - W. P. Carey - Masters Business Administration (MBA)

International Relations & Affairs

Manufacturing, Operations & Supply Chain, Advertising, Communications & Marketing

Business Strategy

Disabled, Honors Student, Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, Veteran, First Generation College Student

Video Highlights

1. People management is a significant challenge and rewarding aspect of the role, requiring attention to employee career development and work-life balance.

2. Problem-solving is a constant in this role, involving creating, developing, and scaling marketing programs and tools.

3. The role presents continuous learning and development opportunities, requiring adaptation to new challenges and expansion into new markets or countries.

Transcript

What is your biggest challenge in your current role?

I'm a people manager and a leader of a fairly large program. One of my biggest challenges is always the people management aspect.

I work with my team to ensure they are on track with their career development plans. I also help them handle different situations that come up in their lives and adjust work accordingly to balance their needs. Any people manager will say it takes a lot to manage people effectively, improving both their lives and yours.

My second challenge is figuring out how to solve new problems. I enjoy this aspect of my role because I like creating, developing, and learning. This role always presents something new.

I've had to figure out how to launch this team and build out this program to support a marketing channel. Now, I'm developing different tools or products to increase our efficiencies and improve operations. I'm also figuring out how to scale this program into other countries.

There's always a new problem to solve, which is challenging but also fulfilling.

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