Entry-level Positions for Aspiring Advertising Campaign Planners at Disney
Entry-level Data Solutions Analysts at The Walt Disney Company often begin in campaign planning, "setting up these campaigns for advertisers," learning the fundamentals before advancing to more strategic roles. A foundational understanding of the advertising world, including programmatic, direct, and PMP advertising, is beneficial for those seeking such positions.
Entry-Level Jobs, Advertising, Campaign Planning, Data Analysis, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
David Villalobos
Data Solutions Analyst
The Walt Disney Company
UCLA
N/A
Economics
Arts, Entertainment & Media
Data and Analytics
Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Entry-level positions often involve campaign planning and setup, providing a foundation for understanding campaign mechanics.
2. Understanding the broader advertising world, including programmatic, direct, and PMP advertising, is beneficial for entry-level roles.
3. Starting at the planning level allows individuals to learn the intricacies of campaign creation before moving into more strategic roles.
Transcript
What entry-level positions in this field might an undergraduate college student consider pursuing?
You definitely want to understand the general advertising world. This includes programmatic, direct, PMPs, and all those different things.
I know entry-level positions are usually at the planning level. This means you set up campaigns for advertisers. You're not so much in the weeds of the different conversations and strategy going on behind it.
I would say that's a good place to start because you kind of learn the ins and outs of setting up a campaign before it's fully launched.