What Type Of Person Thrives In The Legal Industry According To A Marketing And Business Development Director At Mintz
David highlights that success in legal marketing and business development hinges on understanding the unique "motives and goals" of each attorney in the partnership, recognizing that "every attorney in that partnership is equally important." While the core marketing skills remain the same as in other industries, the key difference lies in navigating the individualistic nature of a partnership within a service-oriented environment.
Communication, Understanding Motivations, Relationship Building, Service Marketing, Business Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
David Salisbury
Director of Business Development and Strategic Marketing
Mintz
University of San Diego
N/A
Business Management & Admin, Marketing
Law, Advertising, Communications & Marketing
Communication and Marketing
Greek Life Member
Video Highlights
1. Understanding the motivations and goals of individual partners (attorneys) is crucial for success in legal marketing and business development.
2. Skills applicable to general marketing and business development are also relevant in the legal profession.
3. The legal industry presents a unique challenge due to its service-oriented environment and the need to work with individual partners.
Transcript
Q8: Who thrives in industry?
How would you describe people who typically thrive in this industry? Marketing and business development in the legal profession is different, but very similar to marketing and business development in any industry. The really big difference is you're working for a partnership.
Every attorney in that partnership is equally important, and you have to understand what their motives and goals are. Each one is driven by a different set of goals and aspirations. Being able to understand what those are is a big challenge.
Making sure that you're helping them achieve those is what's important. Ultimately, the same skills that apply to marketing and business development in product marketing or any kind of marketing really for that matter, apply to law. It's just that you add the extra layer on there; you're dealing with individuals in a service marketing environment, and so that's probably the biggest challenge.
Advizer Personal Links
linkedin.com/in/davidpsalisbury