Biggest Challenges Faced By An Owner/CEO At Bar And Restaurant Patrol
Dave's biggest challenge as Owner/CEO of Bar & Restaurant Patrol is effectively allocating time and energy across numerous business development opportunities; the solution, Dave explains, is focusing on a "narrow and deep" approach, concentrating efforts on YouTube and email marketing instead of spreading resources thinly across multiple platforms, demonstrating the importance of strategic focus for online business growth.
Entrepreneurship, Small Business Management, Marketing, Time Management, Focus
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Dave Allred
Owner/CEO
Bar & Restaurant Patrol
Chico State University
NA
English, Writing & Education
Food, Beverages & Alcohol
Entrepreneurship and Business Owner
Took Out Loans, Worked 20+ Hours in School, Student Athlete
Video Highlights
1. The importance of focusing your energy on business growth and avoiding distractions. Dave mentions 'shiny object syndrome' and the importance of niching down to avoid spreading yourself too thin.
2. The value of concentrating efforts on a single platform for maximum impact. Dave initially tried multiple platforms but discovered that focusing on YouTube, along with email marketing, yielded far better results.
3. The challenge of managing multiple tasks and responsibilities as a solo entrepreneur. This emphasizes the need for efficient time management and prioritization strategies to maximize impact while working alone.
Transcript
What is your biggest challenge in your current role?
Deciding where to put my energy to grow the business is a challenge. I have a couple of support people, but I create all the content and marketing for my business. So, every day, I have to decide the best way to grow and what will have the most impact.
I used to experience what's called "shiny object syndrome." I'd see something new and think, "Oh, I could do that." But I've learned to stay in my lane. This is why, when you start an online business, you really need to niche down.
My area is the bar and restaurant industry, specifically helping independent bars and restaurants. I've really niched down, focusing on going "narrow and deep" instead of "wide and shallow." When you try to do everything for everyone, the business doesn't work.
I used to think I had to be on every platform, like Facebook, LinkedIn, and TikTok, to get myself out there. But I was just spreading myself too thin. So, I finally decided, "Nope, I'm just going to focus on YouTube, and that's it."
Now, I focus on YouTube and emailing people, and I stay on that platform. I've grown because I went narrow and deep. My biggest struggle is figuring out what to work on, as I'm only one person and have so much to do. I need to determine what will have the most impact on my business.
Advizer Personal Links
therealbarman.com, barpatrol.net, restaurantpatrol.net, https://www.linkedin.com/in/daveallred1/, https://www.facebook.com/groups/156509118338154