Main Responsibilities of a Senior Director Ticketing and Experience at Premier Lacrosse League
Danny, Senior Director of Ticketing & Experience at the Premier Lacrosse League, oversees ticket sales, operations, and fan experience for the league's 14-market season, managing a 25-person team across three divisions. A key aspect of their role is "elevating the experience" at each stadium, including managing "a big fan festival area" and other elements outside the game itself, ensuring both budget adherence and innovative, unique fan engagement.
Project Management, Teamwork, Leadership, Sales, Marketing
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Danny Passovoy
Sr. Director, Ticketing & Experience
Premier Lacrosse League
University of Arizona
N/A
Creative Writing, Journalism
Sports & Fitness
Sales and Client Management
None Applicable
Video Highlights
1. Manages multiple departments including ticket sales, operations, and fan experience.
2. Oversees a team of 25 people across different divisions.
3. Focuses on enhancing fan experience by creating unique and engaging events and improving existing operations
Transcript
What are your main responsibilities within your current role?
I oversee three different departments: ticket sales, ticket operations, and fan experience. My department has about 25 people, split between these three divisions.
My role and the time I spend on each area depend on the time of year. On the ticket operations side, we build all the manifests, set pricing, get everything online and ready for sale, and create all the marketing promotions.
Separately, we have a 16-person ticket sales team focused on group sales and selling suites across our 14 markets. This involves managing the team, ensuring they have leads, working through proposals, closing accounts, and making sure clients have a great experience on-site.
Lastly, there's our fan experience department. Our league's season operates differently: none of our teams have specific geographic locations. We have eight teams that play in 14 different stadiums across the country.
Our fan experience team is responsible for everything that takes place around the stadium. This includes building and bringing to life a large fan festival area outside the stadium and managing a giant beer garden. We also handle anything on the field that is not part of the actual gameplay.
Our goal is to manage this team, stay within budget, and elevate the fan experience beyond what it has been. For those who have attended an event before, we want to ensure there's always something new, unique, and fun for them to try that they haven't experienced at a lacrosse game before.
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