A Day In The Life Of A Senior Director Events And Experience At Premier Lacrosse League
A senior director of ticketing and experience at the Premier Lacrosse League spends much of their time focused on the immediate needs of upcoming events, ensuring a "great experience on site," as illustrated by the upcoming Dallas event at the Star. However, success also requires effective time management to balance these short-term demands with long-term planning for the league's 14 event weekends, which means dedicating time to thinking "three weeks down the road, the event five weeks down the road".
Project Management, Time Management, Venue Management, Event Planning, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Danny Passovoy
Sr. Director, Ticketing & Experience
Premier Lacrosse League
University of Arizona
N/A
Creative Writing, Journalism
Sports & Fitness
Sales and Client Management
None Applicable
Video Highlights
1. The role involves significant preparation for each event, considering venue-specific needs and requirements, as illustrated by the example of an upcoming event at the Dallas Cowboys' facility.
2. Time management is crucial, requiring a balance between immediate tasks and long-term planning for future events to ensure a high-quality fan experience.
3. The fast-paced nature of the job, with 14 event weekends in 17 weeks, necessitates effective time allocation and prioritization skills to successfully manage various responsibilities and meet deadlines
Transcript
What does a day in the life of a senior director of ticketing and experience look like?
Ask me at different times of the year, and I'll probably give you different answers. It's challenging but really fun in a lot of ways because we go to so many different venues each week, which poses its own challenges.
Where I spend most of my time is figuring out what we need to get done for the upcoming venue. Right now, we're talking on July 26th, and next week we're going to Dallas, to the Star, which is the Cowboys practice facility.
That stadium has different requirements and idiosyncrasies than other venues because it's an NFL-owned venue. So, a lot of my time is spent preparing for the next week and making sure everything that needs to happen on-site gets done to the best of our ability, ensuring fans have a great experience.
Where it gets challenging is giving yourself enough scale and bandwidth to think beyond just week to week. You need to dedicate time to planning for events three weeks down the road, and even five weeks down the road.
That all comes with time management, how you set meetings, when you check in with your employees, and so much more. I spend a lot of time midweek thinking about the next event.
Then, it's important to dedicate separate time to thinking further ahead. That's the only way to give yourself scale and some breathing room, ensuring events that truly need that care have the opportunity. It's tough, though, with 14 event weekends over 17 weeks.
Ultimately, it's all time management and how you divide your time.
Advizer Personal Links