Most Important Skills for a Director of Technology Alliances at Glia
Daniel, a Director of Technology Alliances, emphasizes three crucial skills for partnership success: strong "communication, collaboration skills" as a central point of contact between internal teams and external partners; analytical abilities to align partner and organizational goals, focusing on effective "marketing programs" and sales initiatives; and marketing acumen to leverage "co-marketing" for mutual growth.
Communication, Collaboration, Analytical Skills, Marketing Acumen, Business Acumen
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Daniel Cuddy
Director of Technology Alliances
Glia
Boston College
UCLA Anderson (MBA)
Political Science, American Studies
Finance (Banking, Fintech, Investing), Technology
Business Strategy
None Applicable
Video Highlights
1. Strong communication and collaboration skills are essential for coordinating with various teams and partners.
2. Analytical skills are crucial for understanding business goals, analyzing marketing programs, and identifying growth opportunities.
3. Marketing acumen, particularly in B2B marketing, is vital for successful co-marketing initiatives and partnership growth.
Transcript
What skills are most important for a job like yours?
I think there are probably three things that are key to being successful in working in partnerships. The number one is you need to have really strong communication and collaboration skills.
You are kind of in a hub-and-spoke model where partnerships sit within the ecosystem of a business. I work with our operations, marketing, sales, and finance teams. I am the central point of contact for all of those different teams to interact with a partner.
You need to be able to communicate, share the message and initiatives of those different teams, consolidate them, and create a unified message to the partner. So, communication and collaboration are really important.
I think you have to be very analytical. You have to understand the business goals and objectives of the partner, and your organization. You have to be able to analyze what marketing programs and sales initiatives are working well, and how to grow a "one plus one equals three" process together. All of that takes thoughtfulness and analysis.
The last thing is having some measure of marketing acumen. A lot of what will grow a partnership is the ability to do co-marketing and collaborate. Understanding business-to-business marketing tactics, strategies, and how to deploy them has been really important and a big part of being successful in this role.
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