What an Executive Coach and Trainer at Studio DTO Wishes They Had Known Before Entering the Coaching Industry
Dana, an executive coach and trainer, learned that building a small business takes "time," a longer ramp-up than initially anticipated for client acquisition and revenue generation. The interview also revealed a valuable insight: clients value not only coaching skills but also the corporate experience Dana brings to the table.
Executive Coaching, Small Business Ownership, Client Acquisition, Career Transition, Leveraging Prior Experience
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Dana Old
Executive Coach and Trainer
Studio DTO
University of Pennsylvania, 2005
MBA, UCLA Anderson School of Management
Communications
Coaching, Speaking & Writing
Human Resources (HR)
Took Out Loans, Greek Life Member
Video Highlights
1. It takes time to build a successful coaching business; the ramp-up period to achieving revenue goals may be longer than anticipated.
2. Clients value not only coaching certifications but also the coach's prior experience and expertise.
3. Leveraging your background and experience from a previous career can add significant value to your coaching services.
Transcript
What are some things you learned about this role that you wish you knew before you started?
I'd say for things I've learned about being a small business owner, it takes time. I think I was a little naive about how quickly the ramp-up might be.
This includes getting my name out there, booking clients, and amassing revenue or profit. I was a bit quick to think I would achieve those goals faster.
For one-on-one coaching, people don't just hire me for my coaching pedigree, certifications, or past leadership. It's often my background, expertise, and experience from my prior life.
I want to call on that experience from my corporate background because there's inherent value for my current clients when I let that shine through.
Advizer Personal Links
www.linkedin.com/in/ dana-taylor-old