A Day In The Life Of A Product Marketing Manager At Bosch
A Product Marketing Manager at Bosch starts each day collaborating with internal stakeholders, including sales, brand marketing, and product teams, to strategize promotions, analyze campaign performance, and manage product launches. This role necessitates "translat[ing] complicated technical information...down to a level that an elementary school child would understand," ensuring accurate and legally compliant communication across all channels.
Communication, Collaboration, Project Management, Product Knowledge, Marketing
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
Majors
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Traits
Courtney Wright
Product Marketing Manager
Bosch
USC
UCLA Anderson MBA
History, Art History
Consumer Packaged Goods (CPG), Electronics & Semiconductors
Communication and Marketing
Honors Student, Scholarship Recipient, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Collaboration with internal stakeholders (sales, brand marketing, product managers)
2. Importance of product knowledge and clear communication
3. Translation of complex technical information for various audiences
Transcript
What does a day in the life of a product marketing manager look like?
Typically, I start my day around 9:00 AM. I usually have two to three meetings a day with various internal stakeholders.
These meetings involve working with our sales team to determine promotions for major holidays and any discounts we want to offer throughout the year. I also work with our brand marketing team to analyze marketing campaign performance, update our messaging, or assess gaps in our website content. This content flows through to our retail syndicator partners.
My third most common meeting is an internal team meeting with product managers. We check in on new products, understand our roadmap progress, and identify upcoming deliverables, especially when supporting product launches.
A lot of collaboration with many different internal stakeholders is involved. I'm definitely the point person for questions from our sales team, so product knowledge is really important.
Additionally, I need to be able to communicate complicated technical information to various stakeholders. This information needs to be translated to a level an elementary school child would understand, as it will be repeated to retail associates who interact with our customers face-to-face.
Therefore, I must ensure everything is accurate, approved by our legal team, and represents our products well.