Main Responsibilities of a Technical Marketing Manager at Edmund Optics
Cory's role as Technical Marketing Manager at Edmund Optics involves "creation of technical marketing materials," including writing and video production, and developing marketing strategy by "working with business lines to determine key messages" and exploring new technologies like AI. A crucial aspect of this role is bridging the gap between marketing and engineering, building trust and ensuring accurate technical communication.
Technical Marketing, Content Creation, Marketing Strategy, Interdepartmental Collaboration, Industry Trends
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cory Boone
Technical Marketing Manager
Edmund Optics
University of Arizona, Graduated in 2016
M.B.A. from University of North Dakota
Biology & Related Sciences
Technology, Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient
Video Highlights
1. Develops technical marketing materials, including writing, editing, and coordinating virtual events and video shoots.
2. Creates and executes technical marketing strategies, determining approaches, styles, and key messages, while also exploring the use of AI and industry trends.
3. Acts as a bridge between the marketing and engineering teams, building trust and facilitating communication and understanding of each other's needs and perspectives.
Transcript
What are your main responsibilities within your current role?
My three main responsibilities are the creation of technical marketing materials, the strategy for our technical marketing, and being a bridge between marketing and the engineering organization.
For creation, my team and I write rough drafts of pieces and then run them by experts across the company for edits. We also coordinate experts speaking at virtual events, helping to set things up and edit their slides. Similarly, for video, we write scripts and attend shoots to ensure everything is technically accurate.
Then there's the overall strategy. This involves deciding on approaches like how to structure articles or what styles to use for videos. We work with our business lines to determine key messages and areas of focus for our content. We also explore higher-level topics such as interacting with AI, leveraging new tools, and aligning our marketing with industry trends.
Finally, being the bridge between marketing and the rest of the organization is crucial. Engineers can sometimes be mistrustful of sales or marketing, feeling misunderstood. By being on the marketing team, I can translate what engineers care about to marketing in an understandable way, and vice versa, adding credibility to marketing efforts.