A Day In The Life Of A Technical Marketing Manager At Edmund Optics
A Technical Marketing Manager's day involves diverse tasks, from collaborating with subject matter experts to create "a little research paper" for webpages and videos, to coordinating "virtual events, conference presentations, and trade shows." The central challenge is effectively communicating complex technical information to varied audiences, "tailoring what you're saying or writing" for each.
Communication, Technical Writing, Project Management, Marketing, Video Production
Advizer Information
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Cory Boone
Technical Marketing Manager
Edmund Optics
University of Arizona, Graduated in 2016
M.B.A. from University of North Dakota
Biology & Related Sciences
Technology, Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient
Video Highlights
1. A day in the life of a Technical Marketing Manager varies greatly depending on the project, but it frequently involves collaborating with subject matter experts to gather information and create marketing materials such as webpages and articles.
2. Technical Marketing Managers must be skilled at communicating complex technical information to diverse audiences, tailoring their message based on the audience's level of knowledge. This could range from PhD students to the general public.
3. The role offers a variety of exciting opportunities, including video shoots, virtual events, conference presentations, and trade shows, allowing for both creative and technical skill application.
Transcript
What does a day in the life of a technical marketing manager look like?
It can vary a lot depending on what we're doing. For example, it could involve sitting down with an expert at the company. While I studied engineering and have a lot of experience in the industry, I didn't get a PhD in a very specific subject, so there are people much more skilled in certain areas.
We'll sit down with them and pick their brain for about 30 minutes. Let's say we're creating a webpage about a subject. We'll talk to them about their area of expertise, jot down a bunch of notes, and figure out the outline for the article or webpage.
Then it's our job to create it, which involves a lot of writing. This writing draws from what we discussed with the expert or involves finding external sources, essentially like a research paper. We create these pieces and then get them all edited.
A lot of fun stuff is also involved, like video shoots. Recently, I got to go to a factory we have in Florida. I wrote a whole video script for a tour there, flew down, and walked through the factory, ensuring we shot everything correctly to showcase the new place.
It can also involve coordinating virtual events, conference presentations, and attending trade shows, making sure we present ourselves well as a company at these events. Basically, it involves a wide variety of things.
The central theme is communicating technical, scientific information to people who likely don't have the same level of knowledge. Sometimes the customer is a PhD student studying optical engineering, but often it's an electrical engineer who just needs to set up a camera and doesn't know all the details. Sometimes it's the general public, or more of an educational message about a field.
So, it's about learning how to tailor what you're saying or writing for that specific audience.