Biggest Challenges Faced By A Technical Marketing Manager At Edmund Optics
Cory's biggest challenge as a Technical Marketing Manager at Edmund Optics is "getting a lot of people that don't work for me to do stuff for me," essentially managing cross-functional projects to create marketing materials; this involves "project managing the creation of all these marketing pieces," a task that unexpectedly blends aspects of Cory's initial career aspirations with the realities of their current role.
Project Management, Communication, Teamwork, Leadership, Cross-functional Collaboration
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Traits
Cory Boone
Technical Marketing Manager
Edmund Optics
University of Arizona, Graduated in 2016
M.B.A. from University of North Dakota
Biology & Related Sciences
Technology, Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient
Video Highlights
1. Project Management is Key: A large part of the role involves managing projects and timelines, requiring collaboration with individuals across different teams and departments.
2. Influence Without Authority: The role highlights the importance of influencing and persuading others to contribute to marketing efforts, even without direct reporting relationships.
3. Adaptability and Cross-functional Collaboration: The challenges faced emphasize the need for adaptability, strong communication skills, and effective collaboration across various departments to achieve marketing goals.
Transcript
What is your biggest challenge in your current role?
My biggest challenge is getting people who don't work for me to do things for me. This means if we're working on pieces and I need an engineer who has a lot on their plate to write an article, I have a timeline. I've worked with a publisher to figure out when we'll get them the article and images.
The challenge is keeping these other people, who aren't my direct reports, on track. It's a bit of project management, which is interesting. I initially thought I wanted to do that, but now instead of project managing the creation of a physical product, I'm project managing the creation of marketing pieces.
That's a big challenge, probably the largest one. It's the project management side of it. And then managing people, especially when they're not on my team. It's about getting people across the company to contribute to this larger marketing effort we're trying to do.