Main Responsibilities of a Director of Communications and Outreach at Lumina Alliance
Clementine's role as Director of Communications and Outreach at Lumina Alliance encompasses a wide range of responsibilities, from "managing social media, managing [the] website, and writing press releases," to cultivating media relationships and staying abreast of relevant policy changes in the domestic and sexual violence sectors. This requires strategic planning and proactive communication to ensure Lumina Alliance's message reaches key audiences effectively.
Communication, Public Relations, Social Media Management, Nonprofit, Marketing
Advizer Information
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Clementine Ellis
Director of Communications and Outreach
Lumina Alliance
Agnes Scott College
University of Florida, MA, Sociology
Anthropology, Sociology
Nonprofit, Foundations & Grantmaking
Communication and Marketing
Scholarship Recipient, Took Out Loans, LGBTQ
Video Highlights
1. Manages all communications for Lumina Alliance, including social media, website, and internal communications
2. Develops and executes outreach campaigns using various methods such as billboards, brochures, and one-pagers.
3. Stays current on relevant policy and news, particularly concerning domestic or sexual violence, to inform communications strategies and maintain a strong public image for the organization
Transcript
What are your main responsibilities within your current role as Director of Communications and Outreach?
The main responsibilities of the Director of Communications and Outreach are broad and constant. More specifically, this role involves managing social media, our website, and internal communications. It also includes some event management, like for our annual gala.
Other duties include writing press releases and conducting outreach campaigns. This can involve organizing billboards, creating brochures, and developing one-pagers. Building media relationships is also key, ensuring they know who we are and what we do.
I also prepare our CEO for interviews with news media. When a story is being done, I make sure she has the information needed to represent us well, including drafting talking points.
One of the biggest aspects of this job is staying up-to-date on relevant policy and news. This includes anything related to domestic or sexual violence, or the nonprofit sector in general. Knowing the big picture allows me to communicate important information to staff and help plan how to increase our visibility.