Favorite Parts Of Being A Category Business Manager At Google
As a self-proclaimed "Google fanboy," the most rewarding aspect of the Category Business Manager's role is being "so close to the product" and seeing the direct impact of work reflected in the market, whether that be the pride of seeing promotions in commercials or the opportunity to learn from less successful campaigns based on partner feedback.
Product Management, Marketing Strategy, Data Analysis, Consumer Technology, Business Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christopher Speed
Category Business Manager
CSU San Marcos
MBA University of San Diego
Economics
Manufacturing, Operations & Supply Chain, Technology
Strategic Management and Executive
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Being close to the product: The interviewee enjoys being directly involved with Google's products, indicating a passion for the company and its offerings.
2. Seeing work reflected in the market: The interviewee finds it rewarding to see their work, such as promotional terms and conditions, appearing in commercials and recognizing their direct impact.
3. Receiving market feedback: The interviewee values the feedback loop from partners, even when negative, as an opportunity to learn and improve future strategies, highlighting the importance of data-driven decision-making in the role.
Transcript
What do you enjoy most about being in your role?
I am an absolute Google fanboy. From the moment I got out of high school to the moment they released their first phone and then their first tablet, I've always loved their products.
What I love most about my job is being so close to the product. I also like seeing my work reflected in the market.
When I watch a commercial for Verizon, T-Mobile, or AT&T, I plan that stuff. When they're talking about our products, it's really cool to know that after all these hours, frustration, and so on, my work is in a commercial. You can look at the terms and conditions in the commercial and see that it's Chris's work. It's the promo and the way it's laid out.
I also like the feedback loop you get from the market. When I get the data from our partners, they might say, "Yeah, Chris, that promo was terrible." So, I get pride when I see the commercial, but I also get sadness when I get the results. It's like, "Okay, I learned something new. Okay, next time, let's try something different."