A Day In The Life Of A Category Business Manager At Google
A day in the life of a Pixel Category Business Manager at Google is challenging, balancing numerous meetings with quantitative deliverables like analytics, and involves a lot of work related to marketing strategy, specifically, "what type of customer do we want to target and how do we wanna target them?". In any given day, the role requires communication with around 30-40 people, making it socially exhausting.
Marketing Strategy, Data Analytics, Communication, Time Management, Stakeholder Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christopher Speed
Category Business Manager
CSU San Marcos
MBA University of San Diego
Economics
Manufacturing, Operations & Supply Chain, Technology
Strategic Management and Executive
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. The role involves balancing meetings with delivering analytics, requiring the creation of forecasts based on various factors, which can involve numerous spreadsheets, conversations, and research to arrive at a single data point.
2. The role requires marketing strategy skills to determine the target customer and how to reach them, which Christopher attributes to his marketing classes.
3. The role requires quantitative analysis skills using tools like Excel to perform analytics, which Christopher developed in school.
Transcript
What does a day in the life of a Pixel Category Business Manager look like?
The days are very challenging. I have to figure out how to balance meetings with completing a lot of deliverables. My deliverables are analytics, like determining a point of view for a particular strategy and then coming up with a number.
Stakeholders see this one number and think it's simple, but they don't realize it comes from 10 different spreadsheets, five conversations, and a bit of research. My day involves many meetings, but also a lot of quantitative work.
I do a lot of work related to marketing strategy, such as identifying target customers and how to reach them. This comes from marketing classes at USD. There's also a lot of analytics, where I spend my day in Excel with numbers.
I took an analytics class at USD with Kako, and I use what I learned regularly. My day is varied with a lot going on. I probably talk to 30 to 40 people each day.
By the end of the day, I'm exhausted and have used up my social battery just trying to do my job.