What Type Of Person Thrives In The Advertising Industry According To An Account Executive At Deutsch LA
To thrive in the advertising industry, a person needs "great ideas" and the "energy to execute those ideas," as demonstrated by the account executive's role in contributing creatively while also possessing strong "social emotional skills" and the ability to build trust to persuade clients effectively. This blend of creative vision and interpersonal prowess is key for success.
Communication, Teamwork, Creativity, Persuasion, Emotional Intelligence
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christopher Morales
Account Executive
Deutsch LA
Cornell University, 2020
N/A
Communications
Arts, Entertainment & Media, Advertising, Communications & Marketing
Creative
Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Transfer Student, First Generation College Student
Video Highlights
1. Generate creative ideas and possess the energy to execute them.
2. Develop strong social-emotional skills and be a people person, able to listen, understand, and persuade.
3. Build trust and belief in your ideas to effectively influence others.
Transcript
How would you describe people who typically thrive in this industry?
People who typically thrive in this industry need to have great ideas and the energy to execute them. As an account executive, I'm not always physically working on Photoshop for clients. That's what our creatives are for; they are my teammates, and I want to empower them in those skills.
However, this doesn't mean I can't offer them ideas to develop. As long as I can contribute creative ideas and join the conversation, I can provide value to my team and this industry.
The second part is that, as an account executive, you need great social-emotional skills and to be a people person. You don't need to be a people-pleaser, but you must listen to others and understand their perspective.
Have sympathy to connect with where they are coming from, and then find a method to persuade them. You persuade them not simply because of your logic or data, but because you have offered a level of trust. They should believe in your ideas just as much as you believe in them in the moment.