Significant Career Lesson From An Account Executive At Deutsch LA
Christopher, an Account Executive at Deutsch LA, learned that "as an account manager, I get to be client facing," allowing a greater impact than in a project management role; this enabled Christopher to leverage their identity to advocate for diverse representation, particularly within the Hispanic community, and empower others to join this "educational path."
Account Management, Client Communication, Diversity and Inclusion, Leadership, Impact
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christopher Morales
Account Executive
Deutsch LA
Cornell University, 2020
N/A
Communications
Arts, Entertainment & Media, Advertising, Communications & Marketing
Creative
Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Transfer Student, First Generation College Student
Video Highlights
1. Building relationships with clients is crucial for success as an Account Executive. The ability to understand client needs and objectives is key to driving successful projects and building trust.
2. Leveraging personal identity and experiences to add unique value to client work can be a significant advantage. Account Executives who can bring diverse perspectives and insights can have a larger impact.
3. Finding the right time and approach to voice your perspective is important. Patience and understanding are key to persuading clients and empowering others to embrace different viewpoints and perspectives.
Transcript
What is one lesson that you have learned that has proven significant in your career?
One lesson I've learned, particularly as an account manager, is that I can have a greater impact in this role than I did as a project manager. I spent 10 months as a project manager, and while I enjoyed it, an advisor told me that specifically as a Latino male, my identity could be a significant asset.
In certain roles, your identity might not matter as much because the work is strictly defined by existing processes and structures. However, as an account manager, I am client-facing. I can drive, dictate, and moderate conversations with clients to understand their business objectives.
This position allows me to potentially persuade clients, suggesting that investing in different communities, like the Hispanic audience, would be highly beneficial. This is a conversation I've intentionally wanted to have with some clients for a while.
Fortunately, they are now engaging in these discussions with us. I can offer my perspective and empower others to join this educational journey. This ensures we truly understand the audiences I represent, because I care deeply about the work I do.
This isn't just about me; it applies to anyone with an identity different from the majority who wants to see their background reflected in their work. It requires patience, but you'll find the right moment to speak up. It's a very rewarding experience when you finally reach those moments.