Most Important Skills For An Account Executive At Deutsch LA
Christopher, an Account Executive at Deutsch LA, emphasizes the importance of "comfortability with speaking, um, and speaking with conviction" in his role, but highlights that strong social-emotional awareness is equally crucial for navigating "stressful deadlines" and diverse personalities among creatives and clients, ultimately enabling effective problem-solving and campaign success.
Communication, Public Speaking, Social Emotional Awareness, Problem-Solving, Stress Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christopher Morales
Account Executive
Deutsch LA
Cornell University, 2020
N/A
Communications
Arts, Entertainment & Media, Advertising, Communications & Marketing
Creative
Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Transfer Student, First Generation College Student
Video Highlights
1. Public speaking is crucial, but it's often in smaller group settings (10-50 people).
2. Strong social-emotional awareness is vital for managing multiple partners, stressful deadlines, and diverse personalities.
3. Patience and empathy are key to understanding others, resolving conflicts, and finding solutions collaboratively for clients and campaigns.
Transcript
What skills are most important for a job like yours?
You definitely need to be comfortable with public speaking. As an account executive, you don't necessarily need to be comfortable speaking to a large group of 200 to 500 people.
Sometimes it's just 10, 15, or 20 people in the room. It might get a little bigger if you're working across multiple agency partners, potentially up to 50 at once. Generally, you need to be comfortable speaking with conviction.
In addition to speaking comfortability, you need a great social-emotional awareness. As an account executive, you're working with multiple partners simultaneously.
You'll have stressful deadlines to manage and, most importantly, different personalities to manage, from your creatives to your clients. Learning to be patient and sympathetic, understanding where others are coming from, helps them feel comfortable opening up to you. This allows you to get past emotions and address the root of the problem to create solutions for your clients and campaigns.